Not academic research. Not vanity surveys.
We run buyer-level, GTM-ready research to de-risk your next move.
👉 Get clarity before you build / sell
ICP Validated
15 buyer interviews
Clear GTM Path
Ready to execute
Market research that moves the needle for teams that need answers, not reports
You have a hypothesis about your market, but need real buyer validation before you commit resources to building or scaling.
Your current GTM works, but you're expanding into unfamiliar territory and need to understand buyer behavior in this new market.
You're getting traction, but can't articulate why certain deals close and others stall. You need clarity to scale predictably.
Most market research:
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We answer the questions that unlock your go-to-market strategy
We identify who actually signs the purchase order, their motivations, and how they differ from end users.
We uncover which pain points drive buying decisions versus nice-to-haves that never convert.
We capture the exact language your prospects use so your messaging resonates authentically.
We identify the real obstacles and accelerators in your sales process that determine win rates.
Practical, GTM-first research
Structured + unstructured conversations with real buyers to uncover motivations, objections, and decision criteria
Deep dive into your existing conversations to identify patterns in what works and what doesn't
Analyze how competitors position themselves and identify gaps you can exploit in the market
Extract the exact language and objections that emerge repeatedly across your buyer interactions
Not data dumps — we synthesize insights into clear, actionable recommendations for your GTM team
Everything you need to execute your go-to-market strategy with confidence
Complete profile with buying triggers, decision-makers, and qualification criteria
Ranked by urgency and willingness to pay, not just theoretical importance
Buyer-tested messaging for multiple channels:
Tied to revenue actions — not theoretical insights but executable next steps
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This is who we sell to, this is what they care about, and this is how we should go to market.
Clear direction backed by real buyer insights
GTM playbook you can implement immediately
Every insight tied to pipeline growth
Stop guessing. Start with research that actually drives your go-to-market decisions.
Tacticalism offers Go-to-Market (GTM) and growth consulting and execution services, including SEO, digital advertising, and outbound tailored for B2B tech companies. We specialize in helping early-stage startups and bootstrapped businesses validate their markets, optimize acquisition funnels, and scale efficiently.
Innov8 Mantri Commercio, Tower A, 5th floor, No 51, Devarabisanahalli, Bangalore, India – 560103
