Hiring an SDR costs ₹8–13L/year.
Cold email doesn't.

No. The cost difference comes from not carrying a full-time salary, benefits and ramp time — not from cutting corners on targeting, copy or deliverability. The same tools, the same level of personalisation, and the same deliverability rigour that would go into an in-house programme go into an agency engagement. The difference is that the infrastructure and expertise are already built and proven, rather than being assembled from scratch at your expense.

Yes. Many teams use an agency to find the working message and ICP first, then hire an SDR once the playbook is proven — that's usually a cheaper way to hire than starting from zero. You're hiring an SDR to execute a known motion, not to figure out the motion from scratch. We can also help you document and hand over the playbook when the time comes.

List building, domain setup and warm-up, sequence copywriting, sending, deliverability monitoring, reply handling, and meeting booking. The calculator above is a planning estimate — your audit call gives you an exact quote based on your ICP, target meeting count, and current infrastructure. If you already have some of this set up, the cost typically adjusts accordingly.

This page focuses on the cost comparison against hiring in-house — specifically to help founders and growth leads who are weighing building an in-house SDR function against outsourcing. If you want the full breakdown of the program itself — deliverability, sequencing, personalisation approach, reporting — that's covered on our main cold email page.